We know the power
of the right words in the right places

Meet our Founder and President

Michelle Smith is a familiar presence on the Warsaw publishing scene: she has worked for over six years at a variety of publications which focus on both business and lifestyle content. These include the Warsaw Business Journal (where she was the Editor of the Special Interest Supplements and Country Focus Supplements) and the Warsaw Insider, where she held the title of Editor-in-Chief for almost four years. She is also known in the UK, where she acted as Editor-in-Chief of Discover Poland magazine, a monthly title in English which aims to attract English-speaking tourists to Poland by promoting the country's sights, culture, medical and cosmetic clinics, hotels, spas and investment possibilities.

In her years of creating and editing magazines, Ms. Smith has written numerous articles, reviews, promotional materials and advertorial/ sponsored pieces...

In her years of creating and editing magazines, Ms. Smith has written numerous articles, reviews, promotional materials and advertorial/ sponsored pieces; she has also worked one-on-one with clients requiring internal magazines or materials to meet their individual needs. Some businesses she has written about and cooperated with include: several of the Warsaw-based Embassies and Trade Councils, the InterContinental Hotel, Opera Club, Makeup International Magazine, KOM Restaurant, Pro Relocation, Move One Relocations, Kapsch Telecom, Dr. Irena Eris, restauranteur Magda Gessler, Halina Piasecka of Piasecka & Zylewicz, Belvedere Vodka, Poland's civil airports, Travel Express, Flugger Farby, Nordea Bank, Kontel Telecom (producer of broadband devices) and Haarman Hemmelrath.

Outside of Warsaw, some clients she has prepared material about or worked with include the Swietokrzyskie Voivodeship Marshall's Office, Arka Medical Spa, Castle Hill Dentistry, Toya Golf & Country Club, Ancora Restaurant, HAHS Dental Clinics, Hotel Spa Senator, Hotel Lubicz, Hotel Rezydent and Off White Business and Leisure Apartments.


The brain-child of alpha restauranteur Magda Gessler, AleGloria is known for three things: amazing food, the hand-painted white geese casually strewn about everywhere and its wild strawberry motif. Ideal for a cup of coffee, a romantic lunch or after-work drinks, AleGloria has something for everyone. read more


WordSmith Promotion is a very proud member of the Warsaw Destination Alliance, and is equally proud to be working on the WDA's newest project, a website which will promote the amazingly diverse cultural events on offer in Warsaw. read more

Why Good English Matters

Ten years ago, tourists, businesspeople and investors were willing to accept poor English in Poland, since most people understood that it would take some time for the country's services sector to build up a competence in the language. But the grace period is now over: it is now expected that English information produced by Polish companies will be legible, accurate and correct. When poor English represents your company – on your website, in your PR material, in your advertisements and advertorial – a negative first impression is created... and the impact is real. read more

Contact us

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