Why Good English Matters

Besides the fact that it is annoying for your potential customers and partners to have to wade their way through a mess of grammatical and spelling errors, it has a very real impact on how people see a business. People do indeed judge – and form an opinion of – a hotel, restaurant, medical clinic, luxury apartment company, etc. based on the materials these businesses use to represent themselves. And if that English material is poorly-written, hard to understand and full of errors, the impression given is that the business is unprofessional to the point that it simply could not be bothered to get it right, or to take the time to pay attention to details.

For businesses looking for financial partners or potential foreign investors, this is a fatal first impression to make. And many tourists feel quite offended that they are asked to spend their money at a place that could not take the time to communicate with them clearly and effectively. It is therefore very important to invest in good-quality English-language materials that promote your business, and which show your services and products in a way that really speaks to who you are, what you do, and what makes you unique.

Meet our Founder and President

A company President is many things: a leader, a manager, a visionary and the most visible person representing a company's values and corporate culture. WordSmith Promotion's Founder and President is Michelle Smith, a very experienced writer, copy editor and editor-in-chief who has prepared articles, advertorial pieces and promotional materials for numerous businesses all across Poland. Ms. Smith conducts her business on the following two basic premises: promotion is not a 'one-size-fits-all' sector, and effort must be made to emphasise what is unique about your business, your services and your products, to show potential clients, partners and investors who you are and what you do.